The product in this advertisement is Keystone Light Beer. It is a beer by Coors Brewing Company that was invented in Golden, Colorado on September 1989.
The techniques of persuasion used by this advertisement was Humor, and a little bit of Sexy. The strongest technique was Humor because it made me laugh and this advertisement was about a guy who was buying a Keystone Light Beer on a store as he confronts an embarrassing situation with a hot girl with a Bluetooth in a store. It also used Sexy because basically the girl is and the guy thought the girl was inviting her to hang out with her but then he was definitely wrong.
I could say that this advertisement is pretty effective in persuading people when they said "You can't always be smooth. But your beer should be. With a specially lined can sealing the taste Keystone Light is always smooth, even when your not", it is like they are convincing people that when you are doing bad in a day always drink a cool and smooth beer so I think it is effective.
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